How to Gain Rankings in All Three Big Search Engines
Because of the rules governing
intellectual property protection, each of these search engines are ruled by
specific algorithms and procedures that they follow in arriving at each page?s
ranking among search results. However, despite this, you would probably see
that there are sites holding the same ranks in each of the big three.
While the task of in search engine optimization for each of these
three engines could be daunting, it is not impossible because some sites have
managed to gain high ranking in all three.
As an SEO specialist, you should
be able to have at least some knowledge of how each of these three engines
work. Having this knowledge will help you in planning how to optimize your
site?s content in an effort to rank highly in these search engines.
MSN
When you are optimizing a page
for the MSN search engine, you should place importance in weaving a theme
around your site, and build up a number of relevant backlinks or those links
that point to your site from an external source.
Of the three, MSN is the easiest
for SEO Specialists to optimize for. This is because
it easily sees newly posted content and inbound links, so even if your site is
new it still stands a chance for high ranking if the theme requirement is met and
has a solid number of inbound links. At this time, MSN does not weigh links?
value through age and history like the other two engines do, so it is
relatively easier to gain a higher ranking in MSN.
Some people would probably not
bother around in concentrating SEO efforts for MSN since it is the less used
engine among all three, but data show that MSN users participate in e-commerce
transactions more than the users of the other two engines. Thus, if you are
engaged in Internet marketing, you should keep in mind to structure your site
effectively for MSN.
Google uses a strict algorithm to
filter out sites for relevance to its users? search queries and is the most
difficult to optimize for. Unfortunately for many SEO specialists, Google also
holds the spot for having the most people using it for searches. This means
that webmasters (clients for search engine optimizers) are more likely to give
you instructions to optimize them for Google.
With its latest update (nicknamed
Jagger), Google has implemented an age delay criteria. This delay means that as
time passes, inbound links to your site gain more and more weight. This is good
news for those who have managed to stay around long in the World Wide Web and
have built significant numbers of links. However, this could mean more
difficulty in SEO efforts for newly established sites.
Like MSN, Google also places
weight to a site?s relevancy to a theme instead of just singular keywords.
Sites that have more relevant internal pages than irrelevant ones are more
likely to earn the top spot in Google?s results.
Yahoo!
SEO efforts for Yahoo! until
recently have been similar in nature to tactics used in structuring a page to
gain a high rank in MSN. In short, if you can optimize your page for MSN, you won?t
have to do anything much for Yahoo!
However, Yahoo has recently
adopted an algorithm that is similar to Google including the age delay factor.
Just like Google, SEO?s could expect for some considerable delay before the
inbound links that they have built for a site can gain some value in the
calculation of ranking among Yahoo?s search engine results.
Tips in Optimizing Pages for All
Three Engines
Now that you have understood how
each engine arrives at each search result?s ranking, you can then plan your SEO
tactics accordingly so that you could gain some rank for each of them.
As you could see, each of them
place similar emphasis for website content. This means that you should first
concentrate of building content that satisfies these engines? theme density
requirements. Your SEO efforts at this point should focus on building content
that is built around a certain theme, and you should putting pages that deviate
from it lest you want to lose some of your points for relevancy.
Link building for your website is
still important, however, MSN treats links differently from the way Yahoo and
Google does. With their age factor, it would take you some time before you
could gain your desired ranks in those two engines.
However, MSN offers you an avenue to gain a top
rank with your inbound links because it has no age delay criterion. As your
links gain in age, they would naturally gain some weight with Yahoo and Google.
Thus, you should first concentrate your efforts in ranking in MSN through
inbound links and expect a similar result to follow after a while in Yahoo! and
Google.
About Author:
Moe Tamani is a Marketing expert with a leading Dallas Search Engine Marketing company specializing in organic Search engine optimization.
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