5 Powerful Free List-Building Tactics!
1. Promote your email list through an affiliate program. At http://listpartners.com you can easily set-up your own affiliate program at zero cost. You then just pay your affiliates a small commission per subscriber, or credit them with advertising impressions in your publication.
2. Use a “pop-in” box on your website to collect leads.It’s a proven fact, […]
Effective Email Communication
Email, when used properly, can generate additional direct sales and leads; can be used as a tool to communicate with your existing client base to let them know of upcoming events which may affect them; and as a means of ongoing promotion for your business.
The following is a list of simple guidelines and tips that […]
Alert: New HIPAA Rules Could Affect Your Organization’s Email System
On April 21, 2005, a new Health Insurance Portability and Accountability Act (HIPAA) security rule went into effect. The requirements of this rule, which are basically information security best practices, focus on the three cornerstones of a solid information security infrastructure: confidentiality, integrity and availability of information.
The HIPAA regulatory requirements encompass transmission, […]
Why Corporations Need to Worry About Phishing
Phishing is a relatively new form of online fraud that focuses on fooling the victim into providing sensitive financial or personal information to a bogus website that bears a significant resemblance to a tried and true online brand. Typically, the victim provides information into a form on the imposter site, which then relays […]
There Aint No Such Thing As A Free Lunch - Hotmail
This column is about TANSTAAFL, which is a term from a book by Robert A. Heinlein (one of the best Science Fiction authors that ever lived) called “The Moon Is A Harsh Mistress”. The term means “There Ain’t No Such Thing As A Free Lunch”. This concept is the basis of the plot of the […]
Let The Email Wars Begin
Things just got a lot hotter in the hyper-competitive worldof online email providers.
In response to Google’s announcement that their soon-to-be-launched “Gmail” service will offer users 1 gigabyte ofemail storage, Yahoo! announced an upgrade of their freeemail service to allow users 100MB of free email storagealong with other enhancements.
Microsoft’s Hotmail will surely also announce a freeupgrade […]
Combing the Power of Google Adsense and Email Marketing
In the past year, Google Adsense has become the “It” way to make money on the Internet. But even if you already use Google Adsense on your site, you are probably leaving money on the table. Let me explain whyÂ…Most people create a site, slap some content and then wait for people to […]
Best practices for Email Marketing
Best practices for e-mail marketing
Business use of email has increased dramatically the past 2 years, with many workers checking their email constantly throughout the day. A study from the Gartner Group showed that 42% of users check their business e-mail even while on vacation, and 23% check it on weekends. During the workweek, 32% […]