“How to Create a Press Kit to Book Radio Interviews”
What is included in a press kit? Why do I need one to book a radio interview?
A press kit comes in a double pocket portfolio. Use a color other than white or manila so that your press kit stands out.
Always put “Requested Material Enclosed” on the outside of the envelope so it is […]
STICK IT TO THEM! SECRETS TO POSTING OFF-LINE
Are you taking the time to market your site off the web? Ifnot, you could be missing valuable contacts!
I use a technique to market my websites offline that hascreated a steady flow of new contacts and reached out topeople that would normally never come in contact with me,or any of my websites.
I take […]
Getting Name Recognition Without Touching Your Computer!
Many Internet businesses fall into the common trap of limitingthemselves to Internet advertising. In fact, the companies thatsucceed are usually the ones that can cross boundaries and createa presence both ON and AWAY from the computer terminal.
One way that successful companies integrate Internet- and non-Internet advertising is to come up with creative ways of havingtheir […]
Trade Show Budgeting, Part 1
Setting up a display at a trade show is expensive business. You have to rent the space, create a display, promote it, stock it, and “man” (or better, “woman”) it. Before you decide to get involved, take a serious look at the costs of all of these components to determine if the ROI (return on […]
Offline Advertising Ideas for Your Web Site
The “traditional” forms of advertising, such as television, radio, and print, can all be used effectively to promote a business’ online presence, but for smaller businesses, they may not be cost-effective. What smaller businesses lack in budget, though, can be made up for with a little creativity.
The old standby, the business card, can be […]