Generating a positive ROI from PPC
Appearing on the first page of the major search engines for your key search terms is no doubt the best and cheapest way to drive relevant traffic to your site. However, if you?ve got a new site or are operating in a highly competitive sector where achieving decent rankings, pay per click advertising can also […]
Is New MSN Search More Precise? Just Ask Google.
Here at WebAdvantage.net, we consider ourselves to be veteran internet searchers, often able to easily find the information we’re after. Considering we spend all day every day online, we should be. Even so, we rarely venture to type search queries in the form of questions on search engines, except for the handful of […]
Search Engine Secrets
1. Search engines read your pages from the top down.So, you want to use your critical keywords at least once in the first paragraph on each web page. Then you can use it once in each paragraph after that and in the last line. Use the search engine keywords in your page title […]
How to Increase Alexa Ranking of Your Website
How to Increase Alexa Ranking of your website?
Alexa Toolbar using millions of users. Alexa Gives Ranking by Analysing the web usage of millions of Alexa Toolbar Users. Alexa Sorting Millions of websites thru Alexa Toolbar and giving numerical rank for each website browsed by Alexa Toolbar.
First Step of increasing your websites Alexa Rank […]
Your Top Search Rankings at Yahoo
In that article, I suggested to Micorsoft as they developed their own search technology that MSN search might consider resisting the urge to keep searchers on their site by plastering both PPC and “Sponsored Sites” above and below search results. Google displays two “Sponsored Links” above organic results and none below, along with […]
Using PPC To Maximize Your Search Engine Positioning ROI
While tools such as the Overture Search Term Suggestion Tool and WordTracker are great tools for helping to determine which phrases are most searched, they cannot provide you with which phrases will produce the highest return on investment and let?s be honest, search engine positioning is not about traffic it?s about money. While […]
How To Uncover Profit-Pulling Keywords for Your Pay Per Click Campaign
But how do you choose the right keywords? Here are 3 powerful tips to uncovering profit-pulling keywords for your pay per click campaign.
#1) Choose Relevant Keywords
While this SEEMS obvious, you’d be surprised at how many ppc campaigns bid on unrelated keywords (Their logic might have a foundation but we just can’t see […]
Initial Search Engine Placement:Tips to Get Listed on Search Engine
How to let search engines find your home page?
It’s not difficult nor technical. In theory your site must be indexed on search engine without submitting your URL because search engine spider program will crawl your web site unless you totally hide your web site on the web. Tips are the techniques that force […]
PPC v Natural Search ? A Cost Comparison Case Study
On the other hand, a high ranking in the natural search results seems unobtainable. There?s a perception that hundreds of thousands of other businesses are competing for your keywords, and that makes it seem like a real rat-race. And it also seems like such a big mountain to climb; it?s true that it […]
Can Google Really Deliver Country Specific Searching?
Let’s take a look at Canadian search results by Google.ca:
When you highlight “Canada” through Google search results and then start searching, you may be surprised at the amount of companies that aren’t really Canadian. All of this also applies for the UK and other major markets as well…
In fact, many of the “paid […]